You’ve probably heard the saying, “If you think a fortune teller is right, you are in for a big surprise.” That’s a pretty good description of the world of toto marketing. To many of us, nothing is more frustrating or confusing than the confusing and often contradictory statements of others about what is or isn’t going to happen. So what is it exactly that these “gut feelings” about your life mean? How do they influence your decisions and even the actions you take? And most importantly, can a toto really be considered a “psychic” tool or a warning sign?
The literal translation of toto is “all together,” which is used to indicate that all points of view expressed are true. If you think a fortune teller is predicting your future success, that means you accept the entire truth of what he says. In toto caelo, toto means “together” or “no exception.” As an example, if you’re asking a salesperson whether you’ll need a new battery for your digital camera, you could ask him, “Do you think a toto caelo will help you out here?” Using the toto caelo response, the salesperson is acknowledging the truth that a toto can help, but he’s also making an exception for the benefit of the digital camera. Use the word in toto when you need a formal, controlled way to express your agreement with someone else.
According to Brazilian psychics, toto is the language of love. It is the key to unlocking the power of suggestion, and when a toto is used in an important communication, it often reveals a major insight into the main character. The toto is saying, “This is what you want to hear me say.” If you use it to clarify your observations about your partner’s behavior, attitude, or habits, it reveals your honest opinion about her true character.
In a related instance, in American television series Everybody Loves Raymond, the lead character, named Frank, uses the term to mean “a person who is moody, angry, depressed, or depressed.” This is why the term has penetrated the pop culture so deeply: because most of us feel negative about some aspect of our life; the toto shows us how to express it in a constructive way. When you hear the term in conjunction with other terms (like “toto,” “honest,” and “hard-nosed”), it gives you more of an overall picture of the main character’s personality. The term has also become a byword in Hollywood, and it often shows up in stories about how characters cope with change. For instance, the Tin Man, played by Edward Barbanell in the movie Everybody Loves Raymond, uses the term “toto” to mean, “a person who is dishonest and selfish.”
Although the Tin Man is a common example, the term is also frequently used in movies, in literature, in plays, on television, and in music. The origin of the term may be traced to Japanese phrase “totta” (meaning “around”) or to Chinese character “zu” (meaning “one”). Today, in the English language, “toto” is commonly used to mean “a person who is moody, greedy, depressed, or who thinks about things that are depressing.” The Tin Man, as an illustration of the expression, shows how moodiness can cloud our judgment and cause us to make irrational decisions. It is an example of the expression “the grass is always greener on the other side.”
The phrase “toto” has its roots in American popular culture, but it has spread worldwide. The international community has responded to this popular expression by giving it diverse interpretations. Today, “toto” means “a person who is moody, greedy, depressed, or who thinks about things that are depressing.”